Writing and Messaging

Key Message Development. Your key message is the one thing that you want the audience to remember. Here’s a guide to developing your key message:

Simplifying Scientific Language and Concepts. Four tips for making your writing clear and simple so that you leave no room for your audience to misunderstand your intent:

Teaching Controversial Topics. If a contentious topic doesn’t sit well emotionally, then students may be unable to learn the science: http://serc.carleton.edu/NAGTWorkshops/affective/controversial.html

Guest Blogging Opportunities. If you’re interested in blogging to reach a science-interested web audience, consider submitting a blog to an existing website. This way you can get your information out without having to worry about setting up or managing a blog. Here’s a list of sites that accept science blog posts: http://www.effectivebusinessideas.com/the-ultimate-list-of-science-blogs-that-accept-guest-posts/

Writing for the Web. This is a quick list of advice if you’re writing something that will appear primarily on the web: http://www.usability.gov/how-to-and-tools/methods/writing-for-the-web.html

Introduction to Web Writing by Chris Nodder (video). Writing advice for web writing. To access you will need to log-in to Lynda.com through your university library. http://www.lynda.com/Web-Content-Strategy-tutorials/Writing-Web/180104-2.html